Interweave Launches Third App for Crafters Today

Craft Apps Designed for iPhone and iPod Touch Bring Crafting Fun and Instruction to the Mobile User, Featuring Video, Projects, Expert Advice, and More

Loveland, Colo.: Interweave launched its third app for crafters today, “Art Quilting Daily,” following the successful debut of the Knitting Daily app and Beading Daily app earlier this spring. All three apps are available for free download on iTunes and in Apple’s app store. The apps provide crafters with free project ideas, tips and instruction, video tutorials, glossaries of terms, and more.

With these new apps, Interweave is now  delivering its valued digital content from three of its largest online communities, which had existed solely on its website, to the mobile platform and to crafters around the globe. The apps offers fans the latest blog posts and videos so they can read and watch their favorite content on the go—wherever they are, and whenever they want. 

Videos are one of the main features on the app, and offer step-by-step tutorials with some of the industry’s leading experts and interviews with artists and celebrity authors. New videos and blog posts are added each week to these customized mobile versions of the Quilting Daily, Beading Daily, and Knitting Daily online communities. Also included in the apps are options for sharing favorite items on Facebook, Twitter, or via e-mail.

While the apps were created for viewing on iPhone and iPod Touch devices, iPad users can download them  and view content in small format or enlarged (2x) size. Content is updated each time users open the app and there is no need to purchase updates or subscriptions.

The apps were developed by the digital media team at Interweave.

About Interweave

Interweave is the world’s largest online and offline resource for  artists and crafters with businesses in magazine and book publishing, digital content and social media, television and instructional videos, directories, eCommerce, events and workshops.  Interweave publishes more than 40 consumer art and craft magazines, delivered to consumers when, where, and how they want: in traditional print format, on newsstands, in CD collections and digital downloads, and most recently in new interactive content products such as eMags^TM that bring together articles, patterns and projects, photos, and videos into one immersive experience.

In addition to magazines, Interweave has more than 350 books in print while publishing more than 40 books annually. Interweave produces eight consumer events, sponsors and hosts three craft television series on U.S. public television, and operates 30 websites and ten online communities with e-mail newsletters.  Interweave also licenses its magazine, book, and video content to media companies internationally.

Founded in 1975 by Linda Ligon, Interweave was acquired by Aspire Media in 2005.  Ligon remains with the company as VP and Founder and is a member of Interweave’s board of advisors.  The company is headquartered in Loveland, Colorado, and has other offices in Pennsylvania, Massachusetts, and New York. For more information about Interweave call (970) 613-4616, 800-272-2193 or www.interweave.com.  

Media Contact
Jaime Guthals
Director of Public Relations
Interweave
jaimeg@interweave.com
(502) 243-6834 Cell (502) 387-2383
Twitter @InterweaveNews